Better Wireless Satellite Service
On October 25, 2005 Sirius announced that "E Street Radio", the exclusive channel of legendary artist Bruce Springsteen, would air from November 1, 2005 to January 31, 2006 on the Bridge - Channel 10. Since satellite radio's business model is based on subscriptions, the bulk of the income comes from listeners, not advertisers. Digital satellite systems for television encode their signal to restrict anybody from tapping into the signal.
Currently, Sirius has exclusive satellite radio broadcasting rights to all NFL and NBA games. Currently there are 2 Major Players in the Satellite Radio Market. The current players are XM Satellite Radio and Sirius Satellite Radio. When the XM Satellite Radio service was launched in late 2001, many analysts had forecast that it was the beginning of the end for traditional radio.
XM Radio Canada, controlled by Canadian businessman John Bitove, is partnered with the American service XM Satellite Radio. XM Radio is broadcasting over 120 digital channels of totally new music, news, sports and children's programming direct to cars and homes via satellite. XM Radio provides excellent coast-to-coast signal coverage to the densely populated regions of Canada through its satellites and a robust ground repeater network installed in major metropolitan areas.
Sirius currently lags behind competitor XM Satellite Radio in terms of subscribers with just over 2.1 million, well less than XM's current audience of more than five million subscribers. Many of the aftermarket automobile manufacturers offering HD radio ready receiver also are capable of receiving satellite radio signals as well. Satellite TV services are especially popular in rural areas with poor broadcast reception . Some satellite radio models are designed to work with real-time traffic information services. The primary digital satellite systems providers are the Dish Network, Star and DirecTV. Brand-specific adapters let you use one satellite radio with several different brands of in-dash stereo. Earlier satellite TV systems used very large dish receivers in order to focus the distant signals onto a powered antenna.
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